Corporate intent
More than a Vision or Mission Statement … the 10 Elements of CORPORATE INTENT define who we strive to be EVERY DAY and in EVERY INTERACTION; we’re not perfect, of course, and we never will be, but we start by understanding what “ideal” looks like, so when we do mess up, we can quickly make things right!
Values That Drive Us Forward
At R.K. Black, Inc., our faith-based and values-driven corporate intent defines how we do business. These guiding principles shape every decision we make, fostering trust, long-term relationships, and excellence in the markets we serve. While we strive for perfection, we are transparent in our commitment to align our actions with these values.
Our Corporate Intent:
- We’re a company that cares! (Heart)
- We operate with unity & respect. (Teamwork)
- We personify honesty & integrity. (Character)
- We create an exciting, uplifting environment. (Celebration)
- We achieve excellence by creativity & design. (Ingenuity)
- We deliver Tremendous Client Care Consistently. (Value Driven)
- We dominate our market for the products we sell. (Intensity)
- We achieve superior financial performance. (Results)
- We invest our success to impact lives. (Significance)
- We thank God for our success! (Humility)
Our Mission in Action
Help People, Make Money & Have Fun!
Experience the R.K. Black difference—a partnership built on integrity, Innovation & fast, friendly service!

